Its obvious in todays digital landscape that consumers want an easy and seamless way to log-in across multiple devices.
For video gaming giant Electronic Arts, the launch of a new title like Battlefield 4 impacts over 20 million players worldwide.
By using the same domain for the voting site and the redemption site, it let us analyze visitors over the whole promotional period.To coincide with pre-release launch hype, Slim Jim, the makers of the popular American beef jerky snack food, offered Battlefield 4 fans a chance to vote for what type of prizes they could win. .Once voting was complete, the promotion kicked into redemption mode.This involved co-ordination between the sweepstakes provider, the manufacturer, the game producer, and our team.OpenRoad helped EA not only connect their main EA gamer profile system to the promotions sites, but also helped measure the promotions across campaign phases and devices.The Results, for Battlefield 4 players, we made it easier to participate in the promotion with a single log-in, multi-device access, and simpler flowsa huge accomplishment for a project with so many moving pieces and immovable launch deadlines.I took a break from the game for a couple months, and I was wondering: is it even possible to unlock the russian axe anymore?Creating promotional campaigns that reach that massive audience and integrate with their platform of choice isnt just as simple as covering desktop, mobile, and tablet preferencesit also extends to the xBox gaming platform and gaming user profiles.The voting site needed to be accessible across web and mobile devices and also integrated into xBoxs Branded Destination Experience, (BDE) which is essentially a website that can be accessed from xBox.Axe Sweepstakes, axe Body Spray opted to do a sweepstakes promotion in addition to the on-pack redemptions.Behind the scenes, we connected on-pack codes to in-game content by integrating the promotional prizing technology (working with promotions specialists.
But, how do brands measure the impact of the multi-channel and multi-phase campaigns?
The promotions needed to capture the attention of this audience, letting them redeem promotional codes from anywhere using the log-ins they already know and providing the visual excellence they have come to expect from the franchise.Battlefield 4 is an action-packed first person shooter game with impressive cinematic visuals and a huge online community.Don Jagoda ) with EAs portal, and working with packaging companies to generate and deliver.5 million top-secret codes.The Challenge, battlefield is one of Electronic Arts (EA) largest gaming franchises, with over 20 million players.It's one of the few codex challenges I have left, and I was unsure if I can even do it or not.Slim Jim Voting and Redemptions Sites.
Employing some of the handy new segmentation features in Google Analytics, we were able to measure the relationship between the voting awareness campaign and the redemption conversion campaign.